Naturally, finding a romantic partner was also a relatively common reason for using Tinder.As can be seen in the table, using the app for casual sex and hookups was actually less common than these other motives.
Both studies showed that the trendiness and excitement of the app were larger drivers of its use than motivations that relate to what most users believe to be its purpose (dating, sex).
Users swipe right if they like what they see and swipe left if they don’t.
They are then notified of any matches, where both people swiped right on each other's profiles.
It's one of the most popular lifestyle apps with over 10 million daily active users.
For the uninitiated, Tinder is a mobile dating app that allows users to locate other singles in their geographic area. They can then start viewing photos of other users who match their age, gender, and location criteria.