The manuals have titles like , and are loaded with his personal insights into the primal female brain.We are to treat them as dating-assistant gospel.“There’s no question about it,” reads one chapter, “women want to date the alpha male.Despite hiring writers to do this work, virtually none of what the company does requires creativity of any kind.Profile Writers follow strict guidelines, often recycling the same half-dozen clichés over and over again. ), all the Profile Writer needs to do is search for the word “dog” in their manual and choose from a list of dog-related one-liners, like this one: The process for Closers is a bit more complicated.
“We’ve discovered that a surprisingly large portion of the online dating process can be systematized into what is essentially clerical work,” read one line in my training manual.
The initial training period lasts several weeks before we’re given access to clients’ accounts, during which we must read several training manuals and submit draft responses to fake matches.
At first, my trainer encouraged me to get creative with my replies, but by the third week, I was still getting back extensive rewrites.
“When writing sales copy…the goal is to reduce her ‘cognitive load’ so she’s more likely to reach the end and still have energy to write out a reply.”What does a “low cognitive load” pick-up line look like?
My personal favorite: These pick-up lines are mostly sent by a third type of employee, “Matchmakers,” who send out opening messages en masse across every dating platform imaginable: Tinder, Bumble, match.com, POF, Luxy, and Seeking Arrangement, to name just a few.