That’s if users can get over concerns about privacy.“A feature on Facebook that people don’t trust isn’t going to be successful,” said Rob Sherman, the company’s deputy chief privacy officer.
“We built in privacy from the ground up.”Tell that to Seth Carter, 32, an engineer from Terre Haute, Ind., who tried a host of dating apps including Match, Bumble, Tinder and Christian Mingle before his current relationship.
“That likely means they’re going to sell my dating preferences, which means even more intrusions into my life.”Facebook says it won’t be doing any of that.
But users like Carter can hardly be blamed for their apprehension, given the company’s multiple stumbles over protecting people’s private information.
With Facebook, you start by creating a dating profile distinct from your Facebook profile.
Facebook Dating is a feature within Facebook's main app rather than a separate app release. After indicating interest in another profile, the service lets users contact each other.
The service isn’t limited to those who have listed themselves as “single.”Facebook Dating shows your age but hides your last name.
When you see a suggested match, you “like” someone by tapping a heart icon, or tap “X″ to dislike.
Facebook was fined a record billion this summer by the Federal Trade Commission over privacy violations. Facebook Dating comes as the popularity of online dating grows: In 2016, 15% of all U. adults said they had used online dating services, up from virtually none in 2005, according to the Pew Research Center. From old-school sites like e Harmony to Hinge or The League, a members-only service promising to bring together folks with “ambition and a drive to succeed,” there are also apps focused on farmers, religious groups, seniors, the LGBT community and so on.
It’s also under scrutiny for allowing the spread of election-related misinformation and discrimination in U. When he announced the feature last year, Facebook Chief Executive Mark Zuckerberg said Facebook Dating is “not just for hookups” but to build “meaningful, long-term relationships.” That appeared to be a direct swipe at Tinder, a service best known for hooking people up with people they find attractive by showing their photo, age and first name.