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In a Walmart commercial, Sam Cooke says that “the best things in life are free.” While the lyric was referring to the store’s free two-day shipping deal, it really applies to so many other things, including online dating.

Who says you have to spend your hard-earned money to find your ideal match?

Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.

Attitudes towards online dating improved visibly between 20, the Pew Research Center found.

Members can constrain their interactions to the online space, or they can arrange a date to meet in person.

Some sites are completely free and depend on advertising for revenue.

Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.

Opinions and usage of online dating services also differ widely.

A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the Internet for a greater number of tasks, and less likely to use such a service if they are trusting of others.

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