A study by Statistic Brain There is virtually no digital identity verification process when creating an online dating account to ensure the digital identity of the account holder matches the physical identity, nor an ongoing authentication process to ensure an online account is still being operated by the same person. Following a year full of high-profile data breaches, a user’s PII is now more readily available for use by cybercriminals to conduct fraudulent attacks.
Most dating apps verify through other apps such as Facebook, and it’s easy to create a fake Facebook profile. A 2015 Ashley Madison breach exposed the data of some 37 million users.
To be clear, fraud in online dating isn’t new — the term “catfishing” became mainstream following the 2010 documentary “Catfish.” However, recent data breaches have given fraudsters an excessive amount of personal identifiable information (PII) to be used in online dating scams.
Furthermore, a 2016 study in Psychology Today found at least half of dating website users have lied about themselves in their profiles.
Face-based biometric authentication with a strong liveness detection allows users to access their account through a selfie.
Each time a user logs in a new selfie is compared with the original selfie created upon enrollment to ensure only the true user is accessing the account.
Liveness detection is also applied to ensure the user is physically present when creating the account and logging in.
This is not only more convenient for consumers than traditional methods, but it is also much more secure.
He holds a Master of Science degree and Bachelor of Science degree in computer science from Johannes Kepler University Linz.
Companies must confidently ensure that people using an online dating app or service are who they claim to be — even after initial account creation.
Online sites are trying to recruit as many accounts as possible to boost their numbers and aren’t willing to take the necessary precautions to verify that an account holder’s digital identity continues to match their physical identity.
Biometric authentication and identity verification are changing the way consumers interact in the digital world – whether it’s to unlock a smartphone, check-in for a flight or verify a highly sensitive financial transaction is being made by the real user.
As this technology continues to evolve and gain momentum, it is critical for online dating companies to do the same to protect consumers with the security they demand, while also providing the convenience they expect.