Hero images are not a kind of modern-day invention: for recent years, they have been used for making web pages clear, elegant, catchy and meaningful.
The website of a construction company is based on animated interactions and color contrast with the tagline.
However, it requires much skill and effort to find the right contrast and hierarchy of elements and integrate the navigation and text content properly so that the page wouldn’t turn into the illegible mess.
The website of the company selling hot-air balloon rides uses full-screen theme images as an impressive and catchy background and adds dynamic and the feeling of flight with slight unobtrusive animation.
So, more and more designers now turn to full-screen videos as a way to capture people’s attention, create the needed atmosphere and give an instant view on the product or service that is offered.
Diverse promo and explainer videos also get a high presence on webpages and mobile screens.