This is a difference from competitors in an of itself because most alternatives desire their members to find love in order to boost the site’s success rate, and thus, overall popularity.
Friend Finder is free to join, and comes with a standard process to make your profile live and start conversing with other members.
Friend Finder is part of a larger network of sites that all incorporate meeting new people, but the angles vary depending on which branch it is.
There are a lot of adult dating sites that don't have a lot of users, or use sneaky marketing tactics like the bait and switch you're referring to.
Are you looking for an adult dating site that caters to adult encounters or casual sex, that isn't full of scammers or fake profiles?
If that's the case, I'll admit it's pretty hard to find.
We've all seen them - the ads show a bevy of beautiful women in your area, but when you sign up, you realize that the women were just ads that were geographically targeted to your search preferences.
Even sites that may once have been good can go bad.